Brand Performance Analysis Tools Generative AI Guide
Most brand dashboards still measure a world that’s disappearing. They track web mentions and social sentiment. Meanwhile, they ignore the fastest-growing discovery surface: generative engines like ChatGPT, Perplexity, and Google AI Overviews. As a result, a brand can look healthy on Talkwalker and still be invisible or misrepresented inside an LLM’s answer. That gap is…